Many prospective entrepreneurs are thinking of starting their career in Indonesia. This is because the country is home to a large, untapped market of potential customers. However, are there certain industries which they would do well to avoid until they gain more experience?

Industries that new Entrepreneurs in Indonesia should Avoid


As the largest economy in the Southeast Asia region, Indonesia has a total GDP of US$888 million with target GDP growth set at 5.2%. The archipelago was ranked 91th out of 189 countries in the Ease of Doing Business 2017 report.

Indonesia certainly draws attention to many foreigners looking to establish their businesses in the country. Not forget to mention, Indonesia leading consumer-related market opportunities.

However, if asked about what industries that investors should avoid, we will advise you with none of it.

As the saying goes, there is no such thing as bad investment, but if there is a bad marketing, then the investment can deem to be a failure.  Therefore, there are not specific industries that new entrepreneurs should not invest when the look into Indonesia.

However, the setbacks that they will want to look out for are the external factors that has a high possibility to take place in Indonesia, which we will discuss below. Basically, doing business in Indonesia is not as easy as it sounds, especially setting up the foundation of the business. Here are few of these challenges.

Want to Start business in Singapore
Want to Start business in Singapore

Limitations for Foreign Ownership

While all foreign entrepreneurs may be limited by the Indonesian laws and regulations in terms of being their own business owner or even owning businesses in the country, it is still doable and able.

Strategy-wise, a foreigner may also invest in companies they want to be part of. The Indonesian government allows foreigners to invest in certain business sectors depending on their categorisation under the Indonesian Negative Investment List (DNI).

The DNI is listed into several categories from Closed to Investments, Reserved for Small and Medium Enterprises (SME), Through Partnership with SMEs, Limited Foreign Capital Ownership, Defined Location, Required a Special License, 100% Domestic Capital, and Foreign Capital Ownership.