Opening a Franchise in Indonesia

3 min read|Last Updated: September 13, 2023|

The franchising landscape in Indonesia is a dynamic arena where individuals and legal entities can tap into a unique business model through franchise agreements.

Under Indonesian law, a franchise is a special right owned by a legal entity or an individual, and it has proven to be an effective means of promoting products and services.

In this article, we’ll explore the intricacies of franchising in Indonesia, the essential elements of a franchise agreement, and some common questions that foreign investors often have when venturing into the Indonesian franchise market.

The Power of Franchising in Indonesia

Franchising is not just a business model; it’s a powerful tool that empowers both franchisors and franchisees. This system, endorsed by Indonesian law, has shown its effectiveness in propelling businesses forward. Whether you’re a seasoned entrepreneur or a budding business enthusiast, understanding the nuances of franchising in Indonesia is key to harnessing its potential.

1. The Franchise Agreement: A Vital Blueprint

At the heart of any successful franchise venture lies the franchise agreement. It’s not just a document; it’s a blueprint for the partnership between the franchisor and the franchisee. In Indonesia, the process of establishing a franchise business begins with the creation of a robust franchise agreement.

Here’s what you need to know:

Timely Disclosure:
A franchisor must prepare and deliver a franchise agreement to the franchisee at least two weeks before the contract is executed. This critical step ensures transparency and allows both parties to fully understand their rights and obligations.

Language Matters:
If your franchise agreement is in English, it must be translated into Indonesian and certified to be legally effective. This linguistic bridge ensures that the agreement is accessible and enforceable under Indonesian law.

Compliance is Key:
Both franchisors and franchisees embarking on a franchise agreement must adhere to Indonesian laws and regulations. This includes compliance in various domains such as health, consumer protection, environment, education, spatial layout, intellectual property, and employment.

2. What’s Inside the Franchise Agreement?

A well-structured franchise agreement is the cornerstone of a successful franchise business in Indonesia. It should encompass vital elements, ensuring clarity and fairness between the parties involved. Here are the essential components you’ll find in a franchise agreement:

  • Business Activities:
    A clear delineation of the business activities that will be conducted under the franchise.
  • Territorial Boundaries:
    Identification of the geographical areas where the franchise business will operate.
  • Rights and Duties:
    A comprehensive breakdown of the rights and duties of both the franchisor and the franchisee.
  • Intellectual Property Rights:
    Specification of the types of intellectual property rights involved in the franchise.

  • Agreement Term:
    The agreed-upon duration of the franchise agreement.
  • Facilities and Assistance:
    Details regarding facilities, support, and guidance provided by the franchisor to the franchisee.
  • Remuneration:
    Payment arrangements, including franchise fees and royalties.
  • Dispute Resolution:
    Mechanisms for resolving disputes that may arise during the course of the franchise.
  • Ownership and Heirs’ Rights:
    Clarity on ownership matters and the rights of heirs in case of unforeseen circumstances.

  • Termination and Renewal:
    Procedures for agreement termination, renewal, and expiration. Importantly, one-sided termination of a franchise agreement is generally not permitted before the agreement’s natural expiration.
  • Number of Outlets:
    Specification of the number of outlets the franchisee is permitted to operate.


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What Information Must a Franchisor Provide in the Pre-Agreement Disclosure Document?2023-09-13T18:06:23+08:00

The franchisor is required to provide specific information, including proof of identity, legal documents related to the franchise business, the franchisor’s business history, organizational structure, the number of franchise businesses, audited financial statements, the list of existing franchisees, and the rights and obligations of both the franchisor and the franchisee.

Who Enforces Franchising Laws and Requirements in Indonesia?2023-09-13T18:05:33+08:00

The Ministry of Trade in Indonesia is the regulatory authority responsible for enforcing franchising laws and requirements.

Must the Franchisor Register with a Regulatory Body Before Establishing a Franchise Business System?2023-09-13T18:04:43+08:00

Yes, before entering into a franchise agreement with a franchisee in Indonesia, the franchisor is required to register with the Indonesian Ministry of Trade and obtain a certificate of franchise registration, known as “Surat Tanda Pendaftaran Waralaba” in Indonesian.

How Can a Franchisor Ensure Franchisee Compliance with Business Systems and Standards?2023-09-13T17:59:40+08:00

A franchisor can ensure franchisee compliance by offering continuous guidance, supervision, and support. Additionally, franchisees may be required to create and submit business development plans that align with the franchisor’s standards.

Franchising in Indonesia is a gateway to business expansion and success. By understanding the legal framework, drafting comprehensive franchise agreements, and addressing common questions, entrepreneurs and investors can embark on a rewarding journey in this vibrant market. Whether you’re a franchisor looking to expand your brand or a prospective franchisee seeking opportunities, Indonesia’s franchising landscape holds great promise for those willing to explore it. To read more on the details of setting up a franchise in Indonesia you may click the link here.

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